Digital Marketing Specialist

2 weeks ago

Alwar, Rajasthan, India beBeeMarketing Full time ₹ 45,00,000 - ₹ 85,00,000

Job Role: Digital Marketing Strategist

We are seeking a skilled and data-driven professional with experience in scaling D2C brands. The ideal candidate should be adept at managing paid media campaigns, optimizing ad spends for maximum ROI, and driving measurable revenue growth.

Key Responsibilities:

  • Paid Media Strategy & Execution:
    • Develop, implement, and optimize performance marketing campaigns across platforms including Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
    • Build full-funnel strategies tailored for D2C brands.
    • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
  • Conversion & Growth Optimization:
    • Conduct A/B testing on creatives, copies, audiences, and landing pages.
    • Optimize ad funnels to reduce CAC and improve ROAS.
    • Collaborate with UI/UX and product teams to optimize website CRO.
  • Analytics & Reporting:
    • Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
    • Provide weekly and monthly performance dashboards with actionable insights.
    • Forecast spends, CAC, and ROI based on past data and industry benchmarks.
  • Audience & Market Research:
    • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
    • Build and scale lookalike, retargeting, and interest-based audiences.
    • Create customer cohorts and lifecycle campaigns to increase LTV.
  • Collaboration & Creative Direction:
    • Work with creative teams to guide ad content.
    • Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
    • Drive innovation by testing new ad formats, platforms, and growth hacks.

Required Skills & Qualifications:

  • 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
  • Strong understanding of digital ad platforms.
  • Proficiency with analytics tools.
  • Deep knowledge of CAC, ROAS, CLV, AOV, retention, attribution modeling.
  • Proven track record of scaling D2C campaigns.
  • Strong analytical skills and ability to translate data into strategy.
  • Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.

Key KPIs:

  • ROAS (Return on Ad Spend)
  • CAC vs LTV ratio
  • Conversion Rate Improvement
  • Revenue Growth from Paid Media
  • Retention & Repeat Purchase Rate

Personality & Culture Fit:

  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth D2C environment.
  • Strong communication and collaboration skills.

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