Digital Marketing Specialist
6 days ago
TIPS-G is India's leading platform for practical skill development and early career empowerment. We specialize in providing job-oriented, practical higher education that helps students transition seamlessly into the workforce. We are looking for a passionate and skilled Digital Marketing Specialist cum Trainer to join our team at TIPS-G Alwar.
Role Overview
The Digital Marketing Specialist cum Trainer will play a dual role – managing and executing digital marketing campaigns for TIPS-G while also training and mentoring students in the field of digital marketing. The ideal candidate should have strong industry experience, hands-on knowledge of tools and platforms, and the ability to teach students in a practical and engaging way.
Key ResponsibilitiesAs a Digital Marketing Specialist
- Plan, execute, and monitor digital marketing campaigns across SEO, SEM, Social Media, Email Marketing, and Paid Ads.
- Manage social media presence (Facebook, Instagram, LinkedIn, YouTube, etc.) to boost brand visibility and engagement.
- Conduct keyword research, optimize website content, and manage Google Analytics/Google Ads.
- Drive lead generation campaigns for admissions and brand growth.
- Analyze performance metrics and prepare detailed reports.
- Collaborate with the academic and admissions teams for promotional campaigns.
As a Trainer
- Design and deliver engaging training sessions on Digital Marketing concepts including SEO, Google Ads, Facebook Ads, Social Media Marketing, Content Marketing, Email Marketing, and Analytics.
- Prepare training materials, assignments, and case studies for students.
- Guide students through hands-on projects and campaigns to ensure practical learning.
- Stay updated with the latest digital marketing trends, tools, and algorithms to provide current industry knowledge.
- Mentor students in career development, projects, and placement preparation.
Required Skills & Qualifications
- Bachelor's/Master's degree in Marketing, Business, or a related field.
- 1+ years of proven experience in Digital Marketing (agency or in-house).
- Practical expertise in SEO, Google Ads, Facebook Ads, Analytics, and Content Marketing.
- Experience in training/teaching will be an added advantage.
- Strong communication, presentation, and mentoring skills.
- Ability to manage multiple responsibilities (campaigns + training).
What We Offer
- Competitive salary with performance-based incentives.
- Opportunity to train and inspire the next generation of digital marketers.
- A collaborative and growth-oriented work environment.
- Access to the latest digital marketing tools and resources.
How to Apply
Interested candidates can send their resume and portfolio to with the subject line: Application for Digital Marketing Specialist cum Trainer – TIPS-G Alwar.
Job Types: Full-time, Permanent
Pay: ₹11, ₹30,680.60 per month
Benefits:
- Leave encashment
Work Location: In person
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