Digital Marketing Specialist

16 hours ago

Alwar, Rajasthan, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

Job Title: Digital Marketing Specialist

About the Role

We are seeking a skilled Digital Marketing Specialist to join our team. As a key member of our Paid Media team, you will be responsible for driving growth through performance, creativity, and innovation.

Key Responsibilities
  • Plan, launch, and optimize paid campaigns across digital platforms in Google Ads, Meta (Facebook/Instagram), and other digital channels.
  • Manage end-to-end campaign management, including audience research, keyword targeting, ad creation, bid strategy, and performance tracking.
  • Analyze campaign data to provide insights, improve ROI, and scale budgets effectively.
  • Collaborate with design and content teams to create compelling ad creatives and copy.
  • Stay updated with the latest trends, algorithm changes, and ad-tech innovations.
  • Prepare performance reports for internal teams and clients with clear KPIs (CPC, CTR, ROAS, etc.).
  • Manage campaign budgets and pacing to maximize results.
  • Experiment with A/B testing, remarketing, and funnel optimization.
Requirements
  • A minimum of 2–5 years of experience in paid media/performance marketing (agency experience preferred).
  • Strong hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads Manager.
  • Familiarity with programmatic and e-commerce platforms is a plus.
  • Excellent analytical skills and proficiency in Google Analytics, Tag Manager, and reporting dashboards.
  • Ability to manage multiple accounts and deliver ROI-driven results.

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