
Salesforce Operations Manager
1 day ago
Job Overview:
We are seeking a skilled and proactive Salesforce Administrator with 3+ years of experience to lead the day-to-day management and optimization of our Salesforce platform in a fast-paced retail environment.
This role is central to driving customer engagement, supporting sales and marketing campaigns, and enhancing operational efficiency through data-driven insights and system improvements.
The ideal candidate brings both technical CRM expertise and a strong understanding of the retail landscape.
- Manage and maintain Salesforce CRM data related to customers, product inventory, promotions, and campaign performance.
- Collaborate with cross-functional teams (retail, ecommerce, marketing, customer service) to align CRM initiatives with business goals.
- Build, customize, and maintain Salesforce reports and dashboards for actionable insights across sales and customer engagement.
- Identify and implement workflow automations and process enhancements within the platform.
- Support and train end users (store managers, customer care, marketing teams) to maximize adoption and efficiency.
- Ensure high data integrity through regular audits, deduplication efforts, and structured data management practices.
- Coordinate with external consultants or developers for advanced customizations or integrations, as needed.
- Stay informed on Salesforce releases and retail CRM trends to proactively recommend improvements.
- 3+ years of hands-on experience working with Salesforce Marketing Cloud in a retail or consumer-facing organization.
- Salesforce Administrator certification strongly preferred.
- Proficiency in managing CRM processes including lead management, campaign tracking, and reporting.
- Strong analytical and problem-solving skills, with attention to detail.
- Solid communication skills and the ability to work with both technical and non-technical teams.
- Experience supporting omni-channel retail operations is a plus.
- Experience with Salesforce Marketing Cloud Experience.
- Familiarity with third-party integrations for ecommerce, loyalty, or marketing automation platforms.
- Comfortable managing small-scale projects or platform enhancements independently.
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