Transformational Marketing Strategist for Life Sciences

5 days ago


Bengaluru, Karnataka, India Lifelancer Full time

Job Overview:

Lifelancer is a talent-hiring platform in Life Sciences, Pharma and IT. We connect talented professionals with opportunities in pharma, biotech, health sciences, healthtech and IT domains.

About the Role:

We are seeking a skilled Transformational Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing integrated marketing campaigns that drive business growth and success.

Key Responsibilities:

  • Develop and oversee campaign plans, working closely with business stakeholders to align with marketing goals and prioritize initiatives.
  • Partner with cross-functional teams and campaign leads to drive annual marketing and campaign planning, adjusting priorities as needed throughout the year based on business requirements.
  • Build and refine content strategies tailored to industry segments, personas, and buyer's journey stages, identifying gaps and opportunities for improvement.
  • Set and review KPIs for marketing campaigns, ensuring compliance with brand guidelines and driving continuous improvement across the marketing communications team.
  • Maintain relationships with marketing agencies, media partners, and suppliers, advocating for the adoption of new strategies and tactics to enhance campaign effectiveness.

Requirements:

  • Bachelor's degree in marketing, communications, journalism, or a related field; preferably in biotechnology or chemistry.
  • Over 3 years in marketing, campaign management, or marketing communications, with at least 1 year in B2B, preferably within the life sciences industry.
  • Proven ability to lead project teams, manage complex projects, and collaborate with external parties.
  • Familiarity with Transformative Marketing, integrated campaign strategies, and experience using marketing automation, content management, and CRM tools.
  • Knowledge of life sciences product/industry is preferred.

Benefits:

  • A competitive salary of $80,000 - $120,000 per annum.
  • Opportunities for career growth and professional development.
  • A dynamic and supportive work environment.

About Lifelancer:

Lifelancer is a leading talent-hiring platform in Life Sciences, Pharma and IT. We pride ourselves on providing innovative solutions that connect talented professionals with opportunities in their desired fields.



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