Genomics Marketing Specialist
7 days ago
About Us
Strand Life Sciences is a cutting-edge genomics company with a global customer base. We build applications that use DNA sequencing to improve human health.
Company Overview
We are a 24-year-old spin-off from the Indian Institute of Science, committed to transforming complex data into actionable insights contributing to groundbreaking research and innovative solutions in the field of genomics.
About the Position
The Product Marketing Executive will lead marketing efforts for a subset of Strand's genomic diagnostics products. The role demands extensive participation in defining, improving, and growing genomic diagnostics solutions from a business perspective by closely coordinating with internal stakeholders.
Key Responsibilities
- Define marketing programs for specific genomic solutions (Oncology or Reproductive Health) and lead their execution.
- Assist with the development of the annual marketing plan and define and manage a corresponding action plan.
- Lead the development of impactful brochures, newsletters, and digital media by developing relevant content and incorporating appropriate brand/creative inputs.
- Support sales growth by providing training, product knowledge to the field sales team to ensure they are both well-equipped with scientific and communication skills.
- Act as a port of call to the sales team for all product-related inquiries by working collaboratively with sales, clinical research, and genetic counseling team colleagues.
- Participate in field work with the sales team to assess the response to and suitability of promotional material.
- Travel within India as needed to be part of the scientific symposia, CMEs, and conferences and ensure brand visibility in the target audience segment.
Requirements & Skills
- Masters degree in life sciences (e.g., biology, genetics, biotechnology)
- 3+ years of experience in the marketing function, preferably in the life sciences, pharma, or healthcare industry
- Demonstrated experience in collaborating and working across teams
- Willingness to be hands-on and energetic in driving business outcomes
- Good written and verbal communication skills in the English language
Benefits
- An innovative and open culture in a truly multicultural environment
- An opportunity to make a fundamental impact on human health
- Vibrant multidisciplinary scientific interaction and learning opportunity
- A collaborative and solution-oriented environment where you can make a difference
- A competitive salary: ₹12-15 lakhs per annum plus generous benefits
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