Senior Marketing Director
5 days ago
About the Role:
We are seeking an innovative leader to join our Mass marketing team with responsibility for managing category marketing and GTM across various categories in the Amazon business in India.
The position is responsible for developing and executing GTM strategies, campaign management, and media mix development. You will work closely with creative and media teams to achieve demand generation goals for the respective categories.
You will be responsible for optimizing brand and product messaging and spend across all marketing channels, working closely with Category P&L leaders to ensure successful execution.
Key Responsibilities:
- Create comprehensive marketing strategies for multiple categories, utilizing the full marketing mix.
- Determine, initiate, implement, and evaluate marketing approaches focused on short-term and long-term activities.
- Analyze local geos, competition, and consumer data to inform marketing decisions.
- Lead product marketing and marketing communication efforts, collaborating with central brand and media teams.
- Analyze consumer and shopper research to drive insights and inform marketing strategies.
- Partner with category managers and leaders to develop marketing plans that support business goals.
- Develop accurate project priorities, schedules, and execution of marketing campaigns.
- Collaborate with creative, Retail, Media, and Finance teams to develop annual plans.
- Work closely with online marketing strategy, media planning, and local business leaders to optimize advertising across the product portfolio.
- Develop compelling strategic input documents and creative briefs for creative development.
Requirements:
- 8+ years of professional non-internship marketing experience.
- B2C brand marketing experience.
- Experience developing ATL campaigns.
- Familiarity with research techniques.
- Familiarity with media planning.
Salary: The estimated salary for this role is ₹15,00,000 per annum, based on industry standards and location.
About MyGwork:
MyGwork is an inclusive employer and a member of the largest global platform for the LGBTQ+ business community. We value diversity and equality in the workplace.
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