Senior Marketing Director
1 week ago
We are seeking an experienced Senior Marketing Director to lead our marketing efforts at Capstone. This is a senior leadership role that will oversee all aspects of marketing, including strategy development, campaign execution, and team management.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies that align with the company's business goals and objectives.
- Lead market research efforts to identify trends, customer needs, and competitive landscape.
- Create and manage multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.
- Collaborate with content creators to ensure messaging is aligned with brand voice and marketing goals.
- Drive brand awareness and positioning efforts, ensuring that the brand resonates with the target audience.
- Develop and implement brand campaigns that effectively communicate the value of company's products.
- Analyse campaign performance, providing actionable insights and recommendations to improve ROI and conversion rates.
- Manage the marketing budget, ensuring efficient allocation of resources across channels.
- Collaborate with internal stakeholders to align marketing efforts with overall business objectives.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 8+ years of experience in marketing, with a strong background in digital marketing, content development, and brand building.
- Proven experience in leading and managing a marketing team.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Exceptional leadership and strategic thinking abilities.
Estimated Salary: $120,000 - $150,000 per year, depending on location and experience.
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