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Digital Campaign Strategist

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Job Description:

As a skilled Marketing Executive, you will be responsible for end-to-end campaign execution for influencer marketing projects. Your primary objective is to develop and implement effective marketing strategies that drive business growth and engagement.

Key Responsibilities:
  • Campaign Planning: Assist in planning and executing influencer marketing campaigns across various platforms.
  • Influencer Coordination: Identify, shortlist, and coordinate with influencers as per campaign requirements.
  • Communication Management: Manage communication with influencers regarding briefs, deliverables, timelines, and approvals.
  • Campaign Deliverables: Ensure campaign deliverables (posts, stories, videos) are aligned with brand guidelines and objectives.
  • Performance Tracking: Track live campaigns, monitor content performance, and flag issues proactively.
  • Campaign Reporting: Maintain campaign reports, performance trackers, and final delivery decks for clients.
  • Internal Team Coordination: Coordinate with internal teams to ensure seamless execution.
  • Administrative Tasks: Ensure timely invoicing, documentation, and database management for influencer collaborations.
Required Skills and Qualifications:
  • Education: Bachelor's degree in Marketing, Communications, or related field.
  • Experience: 1–2 years of experience in influencer marketing, campaign management, or digital marketing.
  • Skills: Strong organizational and project management skills, excellent communication and negotiation skills, ability to multitask and deliver under tight timelines, familiarity with social media platforms, content formats, and campaign tracking tools.