
Senior Digital Campaign Strategist
4 days ago
Job Overview:
The Digital Outreach Specialist plays a pivotal role in shaping and executing digital strategies to boost collections performance.
Key Responsibilities:- Design and execute multi-channel campaigns tailored to customer segments and delinquency stages, ensuring alignment with business priorities.
- Develop and maintain a campaign calendar aligned with regulatory guidelines.
- Collaborate with internal teams to synchronize messaging, tone, and escalation protocols.
- Oversee digital campaign vendors and platforms, guaranteeing optimal performance, compliance, and seamless integration with internal systems.
- Analyze campaign metrics to identify improvement opportunities and drive data-driven decisions.
Requirements:
- Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.
- 5–10 years of experience in digital marketing, collections strategy, or campaign management.
Essential Skills:
- Proficiency in campaign platforms, SQL, and data visualization tools.
- Familiarity with CRM systems, CFRs, and data integration workflows.
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