Digital Brand Strategist

1 day ago

Kolkata, West Bengal, India beBeeBrand Full time ₹ 10,00,000 - ₹ 15,00,000
Job Title: Brand Specialist

We are seeking a talented and experienced professional to join our team as a Brand Specialist. In this role, you will be responsible for defining the brand's positioning, voice, and long-term vision while driving product development, marketing, and customer loyalty initiatives.

Key Responsibilities:

  • Brand Strategy & Identity:
    • Define brand positioning, voice, and long-term vision.
    • Develop brand guidelines and ensure consistency across all touchpoints.
  • D2C Website Management:
    • Manage daily website operations (content, merchandising, product listings).
    • Monitor website KPIs (traffic, bounce rate, conversions, AOV).
    • Oversee customer journey (landing to checkout to post-purchase follow-ups).
    • Implement customer feedback for improvements.
  • Product Development & E-commerce Setup:
    • Curate and develop high-quality, authentic products with vendors/suppliers.
    • Oversee website development, product listings, payments, logistics, and customer experience.
  • Inventory Management:
    • Manage inventory levels, track stock, and optimize inventory processes.
    • Ensure efficient order fulfillment and minimize stockouts or overstocking.
  • Performance Marketing:
    • Collaborate with internal or external teams to run paid campaigns across Meta, Google, and other platforms.
    • Manage ad budgets, creatives, targeting, and campaign optimization.
  • Influencer & Community Marketing:
    • Build partnerships with astrologers, occult experts, and influencers aligned with the brand.
    • Collaborate on content, promotions, and events.
  • Content & Communication:
    • Supervise all brand content including product stories, packaging, emails, social media, and videos.
    • Develop brand tone and voice.
  • Customer Loyalty:
    • Build trust, drive reviews, user-generated content, and design loyalty or referral programs.
    • Analyze customer behavior to identify areas for improvement.
  • Cross-Collaboration:
    • Coordinate with the team for synergy and cross-promotion.
    • Collaborate with fulfillment teams for order communication.

Requirements:

  • Proven experience in online brand management, e-commerce, and digital marketing.
  • Strong understanding of Vedic traditions and occult sciences (desirable).
  • Excellent communication, project management, and analytical skills.
  • Experience with website management, inventory management, and performance marketing tools.

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