Social Media Influencer Manager

2 days ago


Kannur, Kerala, India beBeeInfluencer Full time ₹ 9,00,000 - ₹ 15,00,000
Senior Influencer Marketing Executive

The role of a Senior Influencer Marketing Executive involves developing and executing influencer marketing campaigns across various social media platforms to drive brand awareness, engagement, and sales.

Key Responsibilities:
  • Influencer Outreach & Campaign Management:
    • Identify and onboard influencers who can help achieve the brand's goals and key performance indicators (KPIs).
    • Develop and execute influencer marketing strategies that align with the brand's overall marketing objectives.
  • Content Strategy & Execution:
    • Collaborate with influencers to create high-quality, engaging, and authentic content that resonates with the target audience.
    • Evaluate and optimize content to ensure it meets the brand's guidelines and is optimized for maximum impact.
  • Data Analysis & Reporting:
    • Monitor and analyze campaign performance using relevant metrics such as reach, engagement, and return on investment (ROI).
    • Provide actionable insights and recommendations to improve future campaign performance.
  • Cross-Functional Collaboration:
    • Work closely with cross-functional teams including marketing, product, and creative to ensure influencer marketing activities are aligned with overall business objectives.
    • Coordinate with external agencies to execute campaigns effectively.
  • Market Research & Trend Analysis:
    • Stay up-to-date with the latest trends and developments in influencer marketing and the beauty/wellness industry.
    • Identify emerging influencers and innovative campaign ideas that can help drive business growth.

Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • At least 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
  • Strong understanding of social media platforms and influencer landscape.
  • Excellent communication, negotiation, and relationship management skills.
  • Proficient in using influencer marketing tools and software.
  • Analytical mindset with the ability to derive actionable insights from data.
  • Passion for beauty, skincare, and wellness products.


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