
Social Media Influencer Manager
2 days ago
The role of a Senior Influencer Marketing Executive involves developing and executing influencer marketing campaigns across various social media platforms to drive brand awareness, engagement, and sales.
Key Responsibilities:- Influencer Outreach & Campaign Management:
- Identify and onboard influencers who can help achieve the brand's goals and key performance indicators (KPIs).
- Develop and execute influencer marketing strategies that align with the brand's overall marketing objectives.
- Content Strategy & Execution:
- Collaborate with influencers to create high-quality, engaging, and authentic content that resonates with the target audience.
- Evaluate and optimize content to ensure it meets the brand's guidelines and is optimized for maximum impact.
- Data Analysis & Reporting:
- Monitor and analyze campaign performance using relevant metrics such as reach, engagement, and return on investment (ROI).
- Provide actionable insights and recommendations to improve future campaign performance.
- Cross-Functional Collaboration:
- Work closely with cross-functional teams including marketing, product, and creative to ensure influencer marketing activities are aligned with overall business objectives.
- Coordinate with external agencies to execute campaigns effectively.
- Market Research & Trend Analysis:
- Stay up-to-date with the latest trends and developments in influencer marketing and the beauty/wellness industry.
- Identify emerging influencers and innovative campaign ideas that can help drive business growth.
- Bachelor's degree in Marketing, Communications, or a related field.
- At least 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
- Strong understanding of social media platforms and influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Proficient in using influencer marketing tools and software.
- Analytical mindset with the ability to derive actionable insights from data.
- Passion for beauty, skincare, and wellness products.
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