Social Media Marketing Specialist

14 hours ago

Kannur, Kerala, India beBeeInfluencer Full time ₹ 36,00,000 - ₹ 48,00,000

Job Title: Influencer Marketing Executive

We are seeking a highly motivated and creative influencer marketing specialist to join our team. This entry-level role is perfect for someone with up to 3 years of experience who is passionate about influencer marketing and eager to learn and grow in the field.

Main Responsibilities:
  • Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms, including Instagram, YouTube, TikTok, and others.
  • Influencer Sourcing: Build and maintain a diverse network of influencers (micro, macro) to align with the target audience and brand values.
  • Campaign Strategy & Execution: Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
  • Campaign Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Trend Identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers.
  • Content & Creative Collaboration: Work closely with influencers to ensure content aligns with brand messaging and aesthetics.
  • Budget Management: Ensure cost-effective strategies and report on ROI to stakeholders.
Required Skills & Qualifications:
  • Influencer Network: Strong existing database of influencers across various industries and social media platforms.
  • Experience: Proven track record of executing influencer marketing campaigns with successful results.
  • Social Media Expertise: In-depth knowledge of social media platforms and their respective best practices for influencer collaborations.
  • Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Project Management: Strong organizational and multitasking abilities with attention to detail.
  • Creativity & Communication: Excellent written and verbal communication skills with ability to manage multiple influencer relationships.
  • Team Player: Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.
  • Proactive: Ability to work independently, take initiative, and drive new ideas forward.
  • Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

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