
Social Media and Performance Marketing Expert
2 days ago
We are seeking a talented digital marketing specialist to join our team. This role will be responsible for managing and growing our online presence while driving impactful paid campaigns.
Key Responsibilities:- Digital Presence Management
- Develop and execute monthly content calendars aligned with campaigns and business objectives.
- Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.
- Publish daily content across Instagram, YouTube, Facebook, and other platforms.
- Write compelling captions & CTAs to boost engagement and conversions.
- Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).
- Track and share user engagement insights with the team.
- Campaign Optimization
- Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
- Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.
- Execute A/B testing of creatives, ad copies, and landing pages.
- Run retargeting campaigns and support funnel optimization.
- Prepare and maintain weekly performance reports.
- Data Analysis and Growth
- Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
- Stay updated on social trends, platform algorithms, and ad marketing benchmarks.
- Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.
Requirements:
- 2–4 years of experience in digital marketing (EdTech/Finance preferred).
- Bachelor's degree in Marketing, Mass Communication, or equivalent.
- Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging.
- Strong written & verbal communication skills in English & Hindi.
Preferred Skills:
- Experience with YouTube Lives or webinars.
- Knowledge of SEO for social content, hashtag strategies, and lead-gen via CTAs.
- Interest in stock market/finance-related content.
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