Digital Growth Specialist

5 days ago

Gulbarga, Karnataka, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Senior Performance Marketer Role

We are seeking a seasoned Senior Performance Marketer to lead and optimize our performance marketing initiatives across multiple channels.

This role will be responsible for developing, executing, and managing paid marketing campaigns with the goal of driving user acquisition, maximizing return on investment (ROI), and scaling the company's customer base.

  • Required skills and qualifications:
    • Expertise in paid media, analytics, and campaign optimization.
    • B2B SaaS marketing experience, with a deep understanding of SaaS sales cycles, customer lifetime value (CLV), and the need for ongoing user retention.
  • The successful candidate will have a proven track record of driving measurable results in performance marketing, digital advertising, or similar roles.
  • They will have handled a significant performance marketing budget and demonstrated a proven track record of achieving significant ROI from marketing budgets.
  • In-depth knowledge of performance marketing channels, including search (Google, Meta, and other channels), is mandatory.

Benefits:

The ideal candidate will stay up-to-date with industry trends, new advertising technologies, and best practices in digital marketing. They will drive growth initiatives through retargeting, CRM-based campaigns, and advanced segmentation strategies.

Key responsibilities include analyzing campaign performance and continuously optimizing bids, targeting, creatives, and messaging to ensure maximum ROI.

The role also involves monitoring and managing daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.

A/B testing and experimentation will be conducted to optimize landing pages, ad creatives, and overall campaign performance.

The successful candidate will build and manage the marketing budget, tracking spend against performance goals and optimizing for cost-efficiency.

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