E-Commerce Marketing Specialist

4 days ago


Bhavnagar, Gujarat, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 21,20,000

About the Role

  • Develop and implement comprehensive marketing plans for e-commerce platforms to align with business objectives.
  • Identify opportunities to drive sales and visibility through seasonal, festive, and cultural moments.
  • Bolster brand recall and share of basket through category-specific strategies.
  • Create a holistic marketing plan that encompasses SEO, SEM, social media, email marketing, content marketing, and affiliate programs.
  • Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads, social media, and other relevant channels.
  • Analyze campaign performance and provide regular reports to management with actionable insights.
  • Nurture relationships with account managers from various partners.
  • Negotiate partnerships, performance marketing spends, and joint business initiatives.
  • Ensure strong brand representation through impactful product listings and in-store experiences.
  • Conceptualize and execute promotions, bundle packs, and sampling programs tailored for e-commerce shoppers.
  • Collaborate with creative and digital teams to design engaging campaigns and platform-first content.
  • Partner with category managers to co-create activations (e.g., festival offers, app notifications).


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