Web Analytics Specialist

1 day ago

Bengaluru, Karnataka, India beBeeAnalytics Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Job Title: Web Analytics Specialist

We are seeking a skilled and data-driven Web Analytics Specialist to lead the end-to-end tracking and analytics setup for our web platform. This role is responsible for designing and implementing a comprehensive measurement framework, ensuring accurate data collection, and delivering actionable insights that drive business performance and user experience optimization.

About the Role:

The ideal candidate will possess strong analytical skills and have hands-on experience with Google Tag Manager (GTM), Mixpanel, and consent management platforms. They should be able to design and implement a robust tracking and measurement plan aligned with platform architecture and business goals.

  • Configure and maintain tracking infrastructure using GTM, Mixpanel, and OneTrust Consent Platform.
  • Define and implement event tracking, user flow analysis, and conversion tracking.
  • Build custom Mixpanel dashboards and reports to monitor site performance and key KPIs.
  • Track critical user behaviors including navigation patterns, feature engagement, and drop-off points.
  • Optimize tracking for multi-step conversion funnels.
  • Implement A/B testing and user segmentation strategies to evaluate and enhance performance.
  • Ensure tracking accuracy through testing and debugging of event implementations.
  • Validate data integrity and troubleshoot inconsistencies.
Requirements:

To succeed in this role, you will need:

  • Proven experience in web analytics and tracking implementation.
  • Hands-on expertise with GTM, Mixpanel, and consent management platforms.
  • Strong understanding of event-based analytics, conversion funnels, and A/B testing methodologies.
  • Familiarity with privacy laws and their impact on tracking and data collection.
  • Excellent collaboration skills with both technical and non-technical teams.
  • Experience building real-time dashboards and custom reports.
  • Ability to translate business goals into measurable KPIs.
  • Strong analytical mindset with attention to detail.
  • Proactive approach to problem-solving and continuous improvement.
What We Offer:

As a Web Analytics Specialist, you will have the opportunity to work with a talented team of professionals who share your passion for data-driven decision making. You will have access to cutting-edge tools and technologies, as well as opportunities for professional growth and development.

In return for your hard work and dedication, we offer a competitive salary and benefits package, including:

  • Flexible working hours and remote work options.
  • Professional development opportunities, including training and mentorship programs.
  • A dynamic and supportive work environment.
  • A generous paid time off policy.
  • Access to the latest industry trends and best practices.

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