Senior Web Analytics Specialist

2 days ago


Bengaluru, Karnataka, India MindBrain Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title
: Web Analytics Specialist

Experience
: 5–8 Years

Location
: Bangalore (Hybrid – 2 days onsite)

Key Responsibilities
:

  • Design and implement web & app tracking frameworks (GA, Adobe Analytics, Mixpanel, Segment, etc.).
  • Manage Tag Management Systems (GTM, Tealium, Adobe Launch).
  • Ensure data collection compliance (GDPR, CCPA, cookie consent).
  • Integrate analytics data with data warehouses (BigQuery, Snowflake, Redshift) and BI tools (Tableau, Power BI, Looker).
  • Build and maintain ETL pipelines for analytics data.
  • Perform QA/testing of tracking implementations and resolve discrepancies.
  • Create dashboards, reports, and define KPIs for user behavior and conversions.
  • Support A/B testing and personalization initiatives.
  • Collaborate with product, marketing, UX, and data science teams to define requirements.

Required Skills
:

  • Strong experience with analytics tools (Google Analytics, Adobe Analytics, Mixpanel, Segment).
  • Hands-on with Tag Management Systems (GTM, Tealium, Adobe Launch).
  • Proficiency in JavaScript/TypeScript for event-driven analytics.
  • Experience with data warehouses (BigQuery, Snowflake, Redshift).
  • Knowledge of BI/reporting tools (Tableau, Power BI, Looker).
  • Familiarity with data privacy regulations (GDPR, CCPA).

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