Senior Web Analytics Specialist
2 days ago
Job Title
: Web Analytics Specialist
Experience
: 5–8 Years
Location
: Bangalore (Hybrid – 2 days onsite)
Key Responsibilities
:
- Design and implement web & app tracking frameworks (GA, Adobe Analytics, Mixpanel, Segment, etc.).
- Manage Tag Management Systems (GTM, Tealium, Adobe Launch).
- Ensure data collection compliance (GDPR, CCPA, cookie consent).
- Integrate analytics data with data warehouses (BigQuery, Snowflake, Redshift) and BI tools (Tableau, Power BI, Looker).
- Build and maintain ETL pipelines for analytics data.
- Perform QA/testing of tracking implementations and resolve discrepancies.
- Create dashboards, reports, and define KPIs for user behavior and conversions.
- Support A/B testing and personalization initiatives.
- Collaborate with product, marketing, UX, and data science teams to define requirements.
Required Skills
:
- Strong experience with analytics tools (Google Analytics, Adobe Analytics, Mixpanel, Segment).
- Hands-on with Tag Management Systems (GTM, Tealium, Adobe Launch).
- Proficiency in JavaScript/TypeScript for event-driven analytics.
- Experience with data warehouses (BigQuery, Snowflake, Redshift).
- Knowledge of BI/reporting tools (Tableau, Power BI, Looker).
- Familiarity with data privacy regulations (GDPR, CCPA).
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