Web Analytics Engineer
4 days ago
Educational Requirements
Service Line
Data & Analytics Unit
Responsibilities
- Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance
- Capture necessary web data, oversee tagging implementation, and support marketing integrations (Adobe Launch)
- Test and validate new tags; audit and maintain existing tags
- Maintain robust processes and KPI framework to ensure data quality/governance
- Support web analytics architecture and data layer, continuing to build/mature analytics solutions
- Stay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.)
Additional Responsibilities:
- Adobe Analytics Developer Certification
- Adobe Suite (including Marketo, AEM, Tag Manager), Decibel Insights (or other session replay), Qualtrics (or other site survey)
- GA4 and Google Tag Manager
- Prior Web SDK implementation
- Customer Data Platform experience to shape future data strategy at Waters
- Experience working in an agile environment
Technical and Professional Requirements:
- Bachelors degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline
- Deep knowledge of website tagging and analytics platforms with at least 2+ years previous use of Adobe Analytics, Adobe Target, and Adobe Launch with an emphasis on software implementation, maintenance, and tagging best practices
- JavaScript/Jquery in support of tagging and third-party marketing tracketing
- Successful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus)
- Proficient Office 365 (Advanced Excel, PowerPoint, Teams, Outlook, etc.)
Preferred Skills:
Technology->Analytics - Functional->Web Analytics
Technology->Adobe Analytics->Analytics Functional
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