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Service Portfolio Marketing Director

1 month ago

Bengaluru, Karnataka, India HITACHI ENERGY TECHNOLOGY SERVICES PRIVATE LIMITED Full time
About the Role

We are seeking a seasoned Marketing Manager to lead our Service Portfolio marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that showcases our service offerings and drives business growth.

Key Responsibilities
  • Develop and maintain a deep understanding of our service portfolio and its positioning in the market.
  • Collaborate with cross-functional teams to create compelling marketing materials that support the full funnel of marketing, sales, and communications.
  • Design and implement a content strategy that showcases our service offerings and drives engagement with key stakeholders.
  • Manage and maintain a library of marketing collateral, including brochures, videos, white papers, case studies, and external presentations.
  • Develop and execute a website content strategy that elevates our service portfolio and enables us to compete effectively in our category.
  • Support sales and partner enablement efforts by providing timely and effective marketing materials.
  • Monitor and analyze the impact of marketing efforts, using data to inform and optimize future campaigns.
Requirements
  • Master's degree in business, economics, journalism, or engineering; MBA preferred.
  • 8+ years of experience in B2B industry, ideally with a service-based organization.
  • Strong knowledge of and experience using Microsoft Office Suite.
  • Native-like command of English, as this is a global role demanding senior stakeholder engagement.