Service Portfolio Marketing Strategist
3 weeks ago
About the Role:
Hitachi Energy Technology Services Private Limited is seeking a seasoned marketing professional to lead global product marketing activities for its service portfolio. As the lead storyteller, this individual will craft compelling marketing materials that support the full funnel of marketing, sales, and communications.
Key Responsibilities:
- Develop customer-centric value propositions and proof points at the service activity level.
- Partner with service leadership to align on the lifecycle portfolio positioning and maintain positioning for marketing and communications purposes.
- Own the development of high-impact customer-facing materials that communicate thought leadership, value, and unique benefits to targeted buyer personas.
- Manage a readily accessible, complete, and up-to-date library of collateral for the portfolio.
- Support requests for sales enablement materials and leverage efficient resourcing to deliver these materials according to business priority.
Requirements:
- Master's degree in business, economics, journalism, or engineering; Master of Business Administration (MBA) is highly preferred.
- 8+ years' experience in B2B industry; ideally with a service-based organization.
- Strong knowledge of and experience using Microsoft Office Suite.
- Native-like command in English: this is a global role demanding senior stakeholder engagement (S/VP-level).
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