Service Portfolio Marketing Director

3 weeks ago


Bengaluru, Karnataka, India HITACHI ENERGY TECHNOLOGY SERVICES PRIVATE LIMITED Full time
Role Summary

We are seeking a highly skilled Service Portfolio Marketing Manager to join our team at HITACHI ENERGY TECHNOLOGY SERVICES PRIVATE LIMITED. As a key member of our marketing team, you will be responsible for leading global product marketing activities for our entire Service portfolio.

About the Role

As the lead storyteller for the portfolio, you will develop compelling marketing materials that support the full funnel of marketing, sales, and communications. You will partner with stakeholders across our business units to craft a common service offering/portfolio narrative, developing clear value propositions that enable the development of a strong content pipeline to drive business growth.

Key Responsibilities
  1. Develop and maintain the lifecycle portfolio positioning, ensuring alignment with Service leadership and market evolution.
  2. Create customer-centric value propositions and proof points at the service activity level, supporting the development of a strong content pipeline.
  3. Track and manage offering launch activities for new services and releases, leading the development of supporting collateral.
  4. Owning the development of high-impact customer-facing materials that communicate thought leadership, value, and unique benefits to targeted buyer personas.
  5. Maintain a readily accessible, complete, and up-to-date library of collateral for the portfolio.
  6. Ensure a data-led operation by tracking, analyzing, and implementing recommendations to maximize effectiveness.


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