Sales Leader in Agriculture

7 days ago


Mumbai, Maharashtra, India beBeeAgricultural Full time ₹ 15,00,000 - ₹ 25,00,000

Job Title:

Agricultural Sales Director

About the Role:

This is a high-level sales leadership opportunity where you will be responsible for developing and executing a farmer-group acquisition strategy.

You will lead a team of sales professionals to generate leads, onboard FPOs, cooperatives, SHGs, sugar mills, NGOs, agri-retail networks, and community influencers—driving activation and renewals at scale.

Key Responsibilities:

  • Farmers Group Acquisition: Develop and execute a strategy to acquire and onboard farmers groups through various channels.
  • Lead Generation: Build a repeatable lead engine using field outreach, village demos, WhatsApp/referral programs, micro-events, and partner roadshows.
  • Onboarding Playbook: Own the onboarding process including group mapping, data import, consent capture, KYC (as needed), training schedules, and go-live milestones.
  • Activation and Adoption: Drive first-week actions, WAU/MAU growth, renewals, NPS, and cohort retention; deploy "KhetPe Mitra" influencer networks.
  • Field Cadences: Set and run field cadences including beat plans, daily call metrics, demo targets, booth/activity days, and local-language collateral.
  • Cross-Functional Collaboration: Coordinate tightly with Inside Sales/Telesales for lead nurturing, callbacks, and reactivation.
  • CRM Discipline: Maintain CRM discipline including clean pipelines, stage definitions, conversions, win/loss, and weekly forecast reviews.
  • Escalation: Escalate any enterprise-scale or government opportunities to the B2B/B2G teams per RACI to avoid overlap.
  • User Feedback: Capture structured user feedback; feed insights to Product Manager and PMO/BA for JIRA stories and roadmap inputs.
  • Risk Management: Evaluate compliance with data privacy, consent, and communication norms; monitor channel fraud/abuse risks and remediate quickly.

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