Brand Manager
1 month ago
Matrimony.com Ltd is seeking a highly skilled Brand Manager to lead our brand communication efforts across various mediums and regions. As a key member of our marketing team, you will be responsible for developing and implementing innovative brand strategies that drive user engagement and loyalty.
Key Responsibilities:- Develop and execute brand strategies that align with our company's values and objectives.
- Conduct market research to inform brand positioning and messaging strategies.
- Lead the development and evolution of our brand identity, including logo, visual assets, and tone of voice.
- Collaborate with product development teams to ensure seamless integration of brand identity and messaging into our mobile app experience.
- Conceptualize, plan, and execute integrated marketing campaigns across digital channels to drive user acquisition, retention, and brand loyalty.
- Foster a vibrant brand community by engaging with users through social media platforms, online forums, and other digital channels.
- Utilize data analytics tools and metrics to track the performance of branding initiatives and measure the impact on key performance indicators.
- Ensure consistent application of brand guidelines and standards across all digital touchpoints.
- Identify and nurture strategic partnerships with influencers, content creators, and other relevant stakeholders to amplify brand visibility and reach.
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
- Proven track record (7-11 years) in brand management or marketing roles, preferably within the technology or digital industry.
- Deep understanding of the Indian digital landscape, including user behavior, market dynamics, and emerging trends.
- Creative and strategic thinking skills, with the ability to translate insights into actionable brand strategies and campaigns.
- Proficiency in data analytics tools and metrics, with a strong analytical mindset and the ability to derive actionable insights from quantitative and qualitative data.
Matrimony.com Ltd is India's first pure play Wed-Tech Company to get listed on BSE and NSE. Our flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand. We provide both matchmaking and wedding-related services and are complemented by 100+ company-owned retail outlets.
We have a strong leadership in matchmaking and have expanded into the $55 billion wedding services Industry. Our goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for the generations to come.
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