Brand Manager

1 month ago


Chennai, Tamil Nadu, India Matrimony Limited Full time
Brand Manager

Matrimony.com Ltd is seeking a highly skilled Brand Manager to lead our brand communication efforts across various mediums and regions. As a key member of our marketing team, you will be responsible for developing and implementing innovative brand strategies that drive user engagement and loyalty.

Key Responsibilities:
  • Develop and execute brand strategies that align with our company's values and objectives.
  • Conduct market research to inform brand positioning and messaging strategies.
  • Lead the development and evolution of our brand identity, including logo, visual assets, and tone of voice.
  • Collaborate with product development teams to ensure seamless integration of brand identity and messaging into our mobile app experience.
  • Conceptualize, plan, and execute integrated marketing campaigns across digital channels to drive user acquisition, retention, and brand loyalty.
  • Foster a vibrant brand community by engaging with users through social media platforms, online forums, and other digital channels.
  • Utilize data analytics tools and metrics to track the performance of branding initiatives and measure the impact on key performance indicators.
  • Ensure consistent application of brand guidelines and standards across all digital touchpoints.
  • Identify and nurture strategic partnerships with influencers, content creators, and other relevant stakeholders to amplify brand visibility and reach.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Proven track record (7-11 years) in brand management or marketing roles, preferably within the technology or digital industry.
  • Deep understanding of the Indian digital landscape, including user behavior, market dynamics, and emerging trends.
  • Creative and strategic thinking skills, with the ability to translate insights into actionable brand strategies and campaigns.
  • Proficiency in data analytics tools and metrics, with a strong analytical mindset and the ability to derive actionable insights from quantitative and qualitative data.
About Matrimony.com Ltd:

Matrimony.com Ltd is India's first pure play Wed-Tech Company to get listed on BSE and NSE. Our flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand. We provide both matchmaking and wedding-related services and are complemented by 100+ company-owned retail outlets.

We have a strong leadership in matchmaking and have expanded into the $55 billion wedding services Industry. Our goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for the generations to come.


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