Brand Manager

1 week ago

Chennai, Tamil Nadu, India Royal Enfield Full time

Job Title: Brand Manager - Electric Vehicles

Job Summary:

We are seeking a highly skilled Brand Manager to lead the development and execution of our electric vehicle brand strategy. The successful candidate will have a strong understanding of the electric vehicle industry and be able to create and implement effective brand plans to drive business growth.

Key Responsibilities:

  • Create and execute an annual brand plan to build brand awareness and aspiration through the brand's positioning in priority markets.
  • Strategize, plan, and lead the execution of brand portfolio strategy; develop relevant campaigns to improve brand health, awareness, enquiries, and retail sales.
  • Partner with external execution partners for on-ground roll out of finalized initiatives - evaluation and finalization of communication strategy, collaboration with vendors/partners for development of impactful communication for creating impactful communication campaigns.
  • Ensure cost-effectiveness by leading negotiations, managing logistics, overseeing production, ensuring legal approvals, and ensuring due research at various stages (pre- and post-) for generating effective consumer market insights.
  • Direct and monitor marketing initiatives for an impactful execution - briefing and reviewing media plans, providing release material to media, leading the GTM strategy and roll-out plans, working with the PR team to drive brand initiatives, analyzing impact on brand, retail, and enquiries, and providing updates and reports on campaigns and escalating issues when necessary.
  • Enhance consumer engagement to strengthen brand health - conceptualization and development of consumer engagement plans, liaising with the activation team for agency and cost finalization, aligning key stakeholders - senior, legal, media, and sales teams; rolling out and monitoring of the campaign in the field.
  • Liaison with CFTs for brand life cycle management - contributing towards brand extension strategy, leading on finalization of brand names, legal approval for brand extensions and names, internal alignment.
  • Communication and advertising initiatives: leverage opportunities such as festivals, sports, results, service, and other avenues - brief preparation along with relevant stakeholders/agreement on schedule, vetting briefs, review output from agencies, ensure internal approvals, release, etc.
  • Contribute towards ensuring positive P&L metrics for the brand, ensure retail volume and market share as per agreed SBP.
  • Identifying or development of brand activations and partnerships, partake in regional marketing conversation to oversee brand initiatives.
  • Liaison with content and digital team to develop and disseminate communication for various initiatives.

Requirements:

  • 14+ years of global experience in building brands that create aspiration.
  • Possessing clear brand sensibility and creative abilities.
  • Prior experience of working in the EV industry will be an added advantage.
  • Passion for motorcycling and experience of working with lifestyle/youth brands would be an advantage.

Education:

Bachelor's Degree (Full Time) - Specialization in Marketing, Advertising, Communications or related streams.

Masters in Business Administration (MBA)/Post Graduation in Management (PG) - Branding, Marketing, Advertising, Communications or related streams.

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