EVTOL Brand Manager
3 weeks ago
**Brand Lead for The ePlane Company**
We are seeking a skilled Brand Lead to join our team at The ePlane Company. As a key member of our organization, you will play a pivotal role in shaping and elevating our brand presence in the Indian market and beyond.
Main Responsibilities
- Develop and implement comprehensive brand strategies to establish our eVTOL company as a leading player in the Urban Air Mobility space.
- Collaborate with cross-functional teams to ensure brand consistency and alignment across all touchpoints.
- Lead brand positioning efforts, refine our unique value proposition, and differentiate our brand story.
- Oversee the development and improvement of brand assets and creative content, ensuring alignment with brand guidelines and messaging.
- Conduct market research and analysis to identify emerging trends, consumer insights, and competitive landscape, using findings to optimize brand strategy.
- Manage relationships with external partners and agencies to support brand initiatives.
- Monitor and measure the effectiveness of brand campaigns and initiatives, analyzing key metrics and performance indicators to optimize strategies and drive continuous improvement.
Requirements and Preferences
- Bachelor's degree in Marketing, Communications, Business Administration, or related educational background. MBA preferred.
- 5+ years of experience in brand management, marketing, or related roles, preferably within the technology or automotive industry.
- Creatively-driven and thinks strategically, with the ability to translate brand vision into actionable plans and initiatives.
- Vital communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners.
- Analytical mindset with proficiency in data analysis and interpretation for effective decision-making to achieve short and long-term goals.
- Passion for innovation and sustainability, with a genuine interest in the future of urban mobility and eVTOL technology.
- Demonstrated leadership capabilities, with the ability to continually motivate team members in a fast-paced environment to achieve shared goals.
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