
Digital Marketing Specialist
5 days ago
We are seeking a skilled professional to manage paid advertising campaigns across various platforms.
The ideal candidate will have 2-4 years of experience in managing Google Ads campaigns and possess a strong understanding of Search, Display, Shopping, YouTube, and Performance Max campaigns.
- Key Responsibilities:
- Develop and execute strategies for campaign optimization, focusing on ROAS, CPL, CPA, and revenue growth.
- Conduct keyword research, competitor analysis, and audience segmentation to enhance campaign performance.
- Create and test ad copies, extensions, and creative assets for better CTR & conversions.
- Monitor budgets, pacing, and performance to ensure profitability.
- Prepare detailed reports & insights for clients, highlighting wins, learnings, and action plans.
- Stay updated with the latest Google Ads policies, trends, and platform features.
- Collaborate with internal teams to align on funnels, tracking, and testing.
Requirements:
- Proven experience in managing Google Ads campaigns (agency experience preferred).
- Strong knowledge of Search, Display, Shopping, YouTube, and Performance Max campaigns.
- Hands-on experience with GA4, GTM, and conversion tracking setups.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Proven track record of scaling Ecommerce / High-Ticket campaigns.
- Proficiency in Excel/Sheets & reporting dashboards.
- Strong communication and client-facing skills.
- Ability to work independently and manage multiple accounts simultaneously.
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