Digital Marketing Strategist

7 days ago

Bhavnagar, Gujarat, India beBeeProgrammatic Full time ₹ 9,00,000 - ₹ 14,00,000
Key Role: Programmatic Buying Specialist

We are seeking an experienced and skilled Programmatic Buying Specialist to join our team. In this role, you will be responsible for leading the development and implementation of programmatic buying strategies for clients.

  • Main Responsibilities:
  • Develop and execute digital marketing roadmaps involving DV360 for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage App Campaigns on DV360 while optimizing for reach/install/conversion, and link App Analytics platform to DV360.
  • Create different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms to import/export audiences and conversions.
  • Collaborate with internal teams to implement tracking mechanisms.
  • Perform client account management responsibilities associated with display/TrueView/video/search campaigns by structuring campaigns, IOs, Line Items, and ad groups on DV360/CM/Google Ads platform.
  • Monitor accounts daily/monthly regarding budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies.
  • Support creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  • Communicate with clients/Purchasing Officers to keep campaign achievements in sync with predefined goals.
  • Generate relevant reports at three stages of the campaign: Before, During, and After.
  • Audit advertising accounts and find gaps in existing structure and targeting.
  • Plan, execute, and manage Programmatic Campaigns.
  • Understand performance across digital.
Primary Skills:
  • Programmatic Buying (Intermediate)
  • Experience working on DV 360
  • DV 360 Certified
Secondary Skills:
  • Google Campaign Manager (Intermediate)
  • Marketing

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