
Digital Marketing Expert
2 weeks ago
Job Title: Digital Marketing Strategist
We are seeking a seasoned digital marketing expert to spearhead the development and execution of innovative advertising campaigns for our US-based clients.
Key Responsibilities:
- Conceptualize, launch, manage, and optimize high-performing advertising campaigns for B2B lead generation and brand awareness in the US market.
- Design and implement audience targeting strategies tailored to the nuances of the US market.
- Collaborate with creative teams to craft compelling ad creatives that drive conversions.
- Monitor campaign performance daily and provide actionable insights based on data-driven analytics.
- Develop and execute A/B testing strategies to improve ad performance and conversion rates.
- Ensure efficient campaign spend and maximize return on investment (ROI).
- Prepare detailed performance reports for internal stakeholders and clients.
- Stay up-to-date with industry trends and platform updates.
Required Qualifications:
- 3-6 years of experience in digital marketing with a focus on performance marketing.
- Minimum 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
- Proven experience working with US-based clients; understanding of the US market is essential.
- Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
- Strong analytical skills and comfort with metrics and attribution models.
- Excellent written and verbal communication skills.
- Self-motivated and able to work independently.
Nice to Have:
- Experience with other paid platforms (Meta, Google Ads, Twitter).
- Familiarity with marketing automation tools like HubSpot or Marketo.
- Experience in SaaS or healthcare marketing is beneficial.
As a seasoned digital marketer who thrives on metrics and loves experimenting, we'd love to hear from you if you know how to drive results on LinkedIn.
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