
Lead Digital Marketing Specialist
7 days ago
Job Title: Digital Marketing Specialist
We are seeking a highly skilled professional to oversee and optimize high-budget campaigns for global clients. This is an excellent opportunity for candidates with strong management and strategic skills who want to make an international impact.
About the Role
- Manage and optimize Google Ads campaigns with budgets of USD 50,000 – 100,000/month.
- Develop and execute performance-driven strategies to maximize ROI and cost efficiency.
- Conduct A/B testing, optimize bidding strategies, targeting, and creatives.
- Analyze campaign data, provide strategic insights, and implement improvements.
- Coordinate with cross-functional teams (media, content, technical) to drive higher conversions.
Key Responsibilities:
- Strategic Campaign Planning: Develop and execute performance-driven strategies to maximize ROI and cost efficiency.
- Campaign Optimization: Conduct A/B testing, optimize bidding strategies, targeting, and creatives to improve campaign performance.
- Data Analysis: Analyze campaign data, provide strategic insights, and implement improvements.
- Team Collaboration: Coordinate with cross-functional teams (media, content, technical) to drive higher conversions.
Requirements
- Minimum 3 years of hands-on experience managing Google Ads (Search, Performance Max, YouTube, Display).
- Proven leadership skills in delegating tasks, monitoring progress, and guiding team members.
- Strong expertise in performance marketing, GA4, GTM, and funnel optimization.
- Preferred: Experience managing international campaigns or working in an agency environment.
- Analytical and strategic mindset with excellent problem-solving skills.
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