Lead Digital Marketing Specialist

7 days ago


Bhavnagar, Gujarat, India beBeeDigitalMarketing Full time US$ 16,000 - US$ 24,000

Job Title: Digital Marketing Specialist

We are seeking a highly skilled professional to oversee and optimize high-budget campaigns for global clients. This is an excellent opportunity for candidates with strong management and strategic skills who want to make an international impact.

About the Role

  • Manage and optimize Google Ads campaigns with budgets of USD 50,000 – 100,000/month.
  • Develop and execute performance-driven strategies to maximize ROI and cost efficiency.
  • Conduct A/B testing, optimize bidding strategies, targeting, and creatives.
  • Analyze campaign data, provide strategic insights, and implement improvements.
  • Coordinate with cross-functional teams (media, content, technical) to drive higher conversions.

Key Responsibilities:

  1. Strategic Campaign Planning: Develop and execute performance-driven strategies to maximize ROI and cost efficiency.
  2. Campaign Optimization: Conduct A/B testing, optimize bidding strategies, targeting, and creatives to improve campaign performance.
  3. Data Analysis: Analyze campaign data, provide strategic insights, and implement improvements.
  4. Team Collaboration: Coordinate with cross-functional teams (media, content, technical) to drive higher conversions.

Requirements

  • Minimum 3 years of hands-on experience managing Google Ads (Search, Performance Max, YouTube, Display).
  • Proven leadership skills in delegating tasks, monitoring progress, and guiding team members.
  • Strong expertise in performance marketing, GA4, GTM, and funnel optimization.
  • Preferred: Experience managing international campaigns or working in an agency environment.
  • Analytical and strategic mindset with excellent problem-solving skills.


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