Senior Digital Marketing Specialist
17 hours ago
Job Opportunity: Digital Marketing Specialist
\This role offers a unique chance to work in a dynamic environment, contributing to the success of our digital marketing initiatives.
\Job Description:
\We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing paid advertising campaigns across various platforms, including Meta Ads Manager and Google Ads. This includes planning, executing, and optimizing campaigns to achieve high-quality scores and maximize ROI.
\The successful candidate will have a proven track record of managing Google Ads accounts, with a focus on search engine marketing (SEM). They will also be experienced in using Google Analytics and Google Tag Manager to track campaign performance, user behavior, and event tracking.
\Key Responsibilities:
\- \
- Paid Campaign Management: Plan, execute, and optimize paid advertising campaigns across Meta Ads Manager and Google Ads.\
- Performance Analysis: Implement full-funnel strategies for lead generation, sales, and brand awareness. Monitor key metrics such as CTR, CPA, ROAS, and conversion rates.\
- Analytics & Tracking: Use Google Analytics and Google Tag Manager to track campaign performance, user behavior, and event tracking.\
- Remarketing & Lead Nurturing: Develop and implement remarketing strategies across Meta Ads and Google Ads to re-engage existing leads.\
- Local SEO & Competitor Research: Enhance local visibility by optimizing Google My Business listings and tracking their performance.\
- Lead Quality & Funnel Optimization: Monitor and analyze lead quality to ensure alignment with business goals.\
- Team Leadership: Lead a team of marketing professionals, assigning tasks, setting performance goals, and fostering collaboration for successful campaign execution.\
- \
Required Skills and Qualifications:
\We are looking for candidates with a strong background in digital marketing, specifically in paid advertising and Google Ads management. The ideal candidate should have:
\- \
- Proven experience developing and implementing remarketing strategies across Meta Ads and Google Ads.\
- Demonstrated ability to create segmented audience lists based on lead behavior, website activity, and funnel position.\
- Experience running tailored remarketing campaigns to increase conversion rates from previously engaged users.\
- Skilled in analyzing the performance of remarketing efforts and optimizing creatives, bidding, and frequency based on data insights.\
- At least 2 years of experience in Paid campaigns.\
- \
Benefits:
\We offer a competitive salary and benefits package, including opportunities for career growth and professional development.
\Others:
\Please note that we are an equal opportunities employer and welcome applications from all qualified candidates.
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