Digital Marketing Specialist

4 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,50,00,000
Digital Marketing Strategist

Seeking a highly skilled Digital Marketing Strategist to develop and execute a comprehensive digital marketing strategy for our operations. The successful candidate will be responsible for creating a best-in-class digital environment and experience for customers and prospects.

Key Responsibilities & Tasks:
  • Strategy Development
    • Develop a digital marketing strategy to enhance brand visibility and customer acquisition across India.
    • Align stakeholders to design a coherent consumer journey, boosting conquest & loyalty.
    • Establish consistent brand communication across all digital touchpoints, prioritizing key touchpoints for an exceptional customer experience.
    • Identify local requirements and promote them to the regional office for smooth implementation of global initiatives in India.
    • Map and optimize the digital customer journey, conceptualizing tailored strategies.
  • Campaign Management and Paid Media
    • Lead and oversee digital agencies and campaigns from planning to execution and analysis.
    • Drive continuous improvement and paid media performance to maximize ROI.
    • Develop automated lead generation/nurturing campaigns.
  • Social Media & Website Management
    • Lead and enhance social media performance with innovative content.
    • Oversee Online Reputation Management, developing mitigation plans by monitoring online mentions and reviews.
    • Ensure compliance with legal regulations and policies.
    • Manage pages and social media handles.
    • Optimize lead generation forms to minimize drop offs across the customer journey.
  • Reporting & Analysis
    • Collaborate with senior stakeholders to establish high-quality live dashboards of digital marketing performance/campaigns.
    • Monitor and analyze KPIs and online channels across India and retailers, proposing tools/measures to enhance digital performance.
    • Support the Manager with budgeting and success evaluation.
    • Monitor the competitive landscape, identifying trends for strategic advantage.
  • Dealership Steering
    • Lead and steer all digital Marketing activities incl. paid media of retailers using best practices.
    • Escalate and enforce requirements to management to ensure relevant system usage and tool tracking.
    • Develop and implement training plans for marketing staff, ensuring professional growth and alignment with strategic goals.

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