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Digital Marketing Specialist
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Job Title: Digital Marketing Specialist
About the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing omnichannel campaigns that drive business results.
This is an exciting opportunity to work with a talented team of professionals who share your passion for digital marketing. If you have a strong background in marketing and a desire to make a real impact, we encourage you to apply.
Main Responsibilities- Media Campaign Development: Develop, execute, and optimize omni-channel campaigns tailored to varied healthcare audiences
- Digital Insights & Strategy: Decode social trends using SML tools, CLM Analytics to drive strategy across 30+ therapy areas. Blend social listening, search, CLM and sales data to fuel marketing hypotheses and business planning
- Digital Enablement, Innovation & Capability Building: Stay abreast of emerging media trends and digital regulations, especially given the healthcare and pharma industry we operate in. Champion test-and-learn innovation with scalable pilot programs
- Opportunities to Learn & Grow: This role is as much about learning as it is about leading. You'll develop or deepen skills in pillars of modern marketing
- Global Collaboration, Local Impact: Partner closely with global Digital and Marketing Excellence teams to adapt and activate global digital priorities for the India market ensuring strategic alignment, market relevance, and measurable impact
- Bachelor's degree in Marketing or related field
- Proven experience in digital marketing, preferably in the healthcare industry
- Strong analytical and problem-solving skills
- Excellent communication and project management skills
