ERP Marketing Strategist

1 day ago

Gurgaon, Haryana, India beBeeMARKETING Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Marketing Lead Opportunity in ERP Growth & Brand Strategy

We are seeking a visionary Marketing Leader to drive integrated marketing for our ERP business. This role blends brand leadership, demand generation, digital strategy, and industry engagement to position us as a leading ERP player.

  • Key Responsibilities:
  • - Define and amplify our ERP brand positioning across digital and offline channels.
  • - Build a strong media presence through thought leadership, PR campaigns, analyst relations, and industry partnerships.
  • - Craft compelling brand narratives aligned with growth objectives.

Digital Marketing & Demand Generation

  • Responsibilities:
  • - Lead an integrated digital marketing strategy driving high-quality enterprise leads.
  • - Execute account-based marketing (ABM) to target CXOs and decision-makers in priority industries.
  • - Oversee performance marketing campaigns (LinkedIn, Google, Meta, WhatsApp) with clear ROI metrics.

Content & Thought Leadership

  • Responsibilities:
  • - Develop a content engine including blogs, whitepapers, videos, case studies, and webinars to position us as an ERP thought leader.
  • - Ensure content consistency across all touchpoints with strong SEO & conversion optimization.
  • - Collaborate with product and sales to build verticalized storytelling and solution narratives.

Events & Industry Engagement

  • Responsibilities:
  • - Drive visibility through industry events, trade shows, roundtables, and webinars.
  • - Partner with sales and product teams to create event-led lead generation programs.
  • - Represent us at industry forums and CXO networks.

Team Leadership & Collaboration

  • Responsibilities:
  • - Lead and mentor a multi-disciplinary marketing team (content, digital, design, SEO, social).
  • - Collaborate with sales, product, and leadership teams to align marketing with revenue goals.
  • - Foster a data-driven marketing culture with clear KPIs and accountability.

Qualifications & Requirements

  • Requirements:
  • - MBA/PGDM in Marketing from a top-tier B-school highly preferred.
  • - 10+ years of experience in B2B marketing for ERP, SaaS, or enterprise technology.
  • - Proven success in building and executing brand, digital, and demand generation strategies.

Why Join Our Team?

  • Benefits:
  • - Lead end-to-end marketing for a high-growth ERP product in India's fastest-growing industries.
  • - Build a category-defining brand at the intersection of ERP and AI innovation.
  • - High-impact role with direct influence on revenue and market leadership.
  • - Competitive compensation, performance-driven culture, and fast-track leadership opportunities.

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