Marketing Design Director

2 weeks ago

Thrissur, Kerala, India beBeeDesignLeader Full time ₹ 12,00,000 - ₹ 15,00,000

About This Role

Propel is redefining customer lifecycle management with our AI-powered platform that supports lifecycle marketers in delivering exceptional results.

With a proven track record of industry expertise and a portfolio of over 100 clients, we empower businesses to achieve sustainable growth through data-driven retention strategies.

Mission

Develop and lead a high-performing marketing design unit within our lifecycle marketing services, ensuring world-class creative output, strong client satisfaction, and sustainable business growth.

Key Outcomes (First 12 Months)

  • Drive revenue growth by maintaining a positive profit margin for design services, balancing quality and profitability.
  • Deliver consistently high-quality marketing assets (email designs, banners, ads, digital creatives) that meet brand and client standards.
  • Boost client retention by ensuring design excellence, responsiveness, and alignment with client needs.
  • Support upsell opportunities by proactively identifying and pitching design-related enhancements.

Responsibilities

  • Lead the design services function, setting quality standards and review processes.
  • Oversee and mentor a team of designers, fostering creativity, accountability, and continuous improvement.
  • Partner with client strategy and account teams to deliver impactful, conversion-focused creative.
  • Implement a rigorous quality control process to ensure all deliverables meet brand and performance requirements.
  • Manage resources, timelines, and budgets to ensure profitable operations and client satisfaction.
  • Act as a senior client-facing leader, building trust and positioning design as a strategic value driver.

Requirements

  • Proven experience of 5-8 years in agency or client-facing roles leading creative/design functions.
  • Strong portfolio demonstrating expertise in email design, digital banners, ads, and marketing assets.
  • Experience managing design teams with a balance of creativity and operational efficiency.
  • Business acumen with the ability to manage budgets and growth targets.
  • Excellent communication and client management skills; ability to translate business needs into compelling design solutions.

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