
Senior Ecommerce Director
15 hours ago
As a Senior Ecommerce Director, you will lead the ecommerce strategy and operations across various channels. This role requires a strong understanding of the retail industry with expertise in demand forecasting, inventory management, product-market fit, and customer obsession.
Key Responsibilities:
- Own full P&L for the geography, setting aggressive revenue, margin, and CAC/LTV targets.
- Craft and execute a holistic growth strategy across D2C, marketplaces, offline, and emerging channels.
- Forecast demand and manage end-to-end inventory, ensuring stock-out rates are minimal.
- Define product-market fit; localize hero SKUs, craft new-product roadmaps, and sunset low ROI lines.
- Collaborate with R&D to adapt formulations for regional regulations and sensorial preferences.
- Orchestrate 360° marketing—performance, influencer, CRM, PR—allocating budgets for max ROAS.
- Establish data pipelines and dashboards; track cohorts, repeat rates, marketplace rankings in real time.
- Negotiate with 3PLs, payment partners, and duty consultants to optimize landed costs and SLAs.
- Recruit, mentor, and performance-manage cross-functional teams (growth, ops, CS, retail, trade).
- Champion customer obsession; mine VOC insights to feed product updates and CX enhancements.
- Drive strategic partnerships—wellness chains, tourism boards, Ayurveda clinics—to amplify reach.
- Ensure legal and tax compliance, including cosmetics claims, import duties, and GDPR-like mandates.
- Present quarterly business reviews to Global Leadership, highlighting wins, risks, and next bets.
- Deploy test-and-learn culture; run A/Bs on funnels, creatives, bundles, and pricing levers.
- Set up disaster-recovery and continuity plans for supply, logistics, ads, and key seller accounts.
- Benchmark competition; deliver actionable intel on pricing, share-of-voice, and shelf velocity.
- Act as the brand's cultural ambassador, embodying its ethos while driving high-performance execution.
Qualifications:
- Tier 1 colleges only (IIMs, XLRI, MDI, ISB etc.)
- 10 to 17 years of relevant work experience, preferably in Retail industry (FMCG, Retail, E-commerce)
- Excellent communication and interpersonal skills (verbal and written)
- Strong analytical, data, and problem-solving skills, with the ability to use information for reporting
- Drive and manage own tasks effectively; work independently and be an effective contributor to the team
- Meticulous attention to detail and follow-through
- Extremely organized with superior time management skills Ability to multi-task and prioritize under tight schedules while maintaining production of high-quality work
- Self-accountability to follow-through with proper consistent updates to stakeholders Proficiency with project-based tools such as Word, Excel, Project, and PowerPoint
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