Audio Retention Strategist

Role Overview:

• As a key player in our team, you will be responsible for developing and implementing strategies to prevent user churn and reactivate lapsed listeners.

Key Responsibilities:

• At-Risk User Intervention (Churn Prevention):
  • Identify users showing signs of disengagement or a high risk of churning through data analysis and predictive models.
  • Engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction and form hypotheses for your campaigns.
  • Develop and execute proactive multi-channel campaigns triggered by at-risk behavior to re-engage users before they cancel their subscription.
• Lapsed User Reactivation (Win-Back Strategy):
  • Achieve end-to-end strategy for bringing back churned subscribers, including segmenting users based on past listening behavior and time since churn.
  • Create compelling win-back offers and hyper-personalized content to find the perfect reason for a listener to return.
  • Test and learn rigorously through A/B testing to build a playbook of cost-effective methods for reactivating different user cohorts.
• Analytics & Cross-Functional Collaboration:
  • Own and report on core KPIs for your domain: Churn Rate, Save Rate, Reactivation Rate, and ROI of your campaigns.
  • Act as the feedback loop to Product and Content teams, providing clear data and qualitative insights on why users are leaving.
  • Partner with Core Retention to ensure a seamless user experience.
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Requirements:

• Focused experience in churn management, user reactivation, or save strategies within a B2C subscription or mobile app business.
• Innovative problem-solving skills and creative thinking to challenge assumptions and develop industry-leading strategies.
• Direct experience building, launching, and optimizing campaigns using marketing automation platforms.
• Analytical sharpness and proficiency with SQL for independent analysis and product analytics tools.
• An experimenter's mindset with skills in designing and interpreting A/B tests.
• A genuine interest in music and audio to craft resonant and effective campaigns.

About this role:

This is an exciting opportunity for a data-driven marketer who loves running experiments, analyzing data, and seeing a direct impact on the size of our user base. You will work closely with cross-functional teams to identify opportunities and drive results.

Benefits:

We offer a dynamic and collaborative environment where you can grow your skills and expertise. Join us to take on one of our most critical challenges and make a meaningful impact on our business.

What we're looking for:

To succeed in this role, you will need to have a passion for music and audio, excellent analytical skills, and experience in campaign execution. If you are a strategic thinker with a focus on customer retention, we want to hear from you