Profitable Growth Strategist

2 days ago

Ajmer, Rajasthan, India beBeeGrowth Full time ₹ 15,00,000 - ₹ 20,00,000

Job Description

  • We are seeking a User Acquisition Manager to drive profitable growth through precision targeting, smart bidding, and relentless creative iteration.
About the Role

This is an ideal opportunity for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.

Key Responsibilities
  1. Plan, execute, and continuously optimize paid user acquisition campaigns across multiple channels.
  2. Develop and manage budgets with the goal of maximizing return on ad spend (ROAS).
  3. Analyze deep-funnel metrics (e.g. payer conversion, average revenue per user (ARPU), lifetime value (LTV)) and adjust strategy based on true value generation.
  4. Run sophisticated creative testing and iterate on high-performing ad types.
  5. Build robust attribution models and cohort analyses using industry-standard tools.
  6. Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  7. Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.
Requirements
  • 2+ years of user acquisition experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling user acquisition with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, customer acquisition cost (CAC) / LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention).
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
Benefits
  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute fast.
Bonus Points
  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization (e.g., in-app purchases, rewarded ads) and live ops.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for casual gaming and interest in behavioral psychology for player acquisition.

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