Marketing Solutions Lead

11 hours ago

Mangalore, Karnataka, India beBeeMarketingsolutions Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Marketing & Demand Generation Leader

Please note this is a global role requiring extensive experience with various markets.

The work schedule will be hybrid, from 1 pm to 10 pm IST.

About the Role
  • Create and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
  • Position the company as a leading solution by leveraging thought leadership, content marketing, PR, and digital campaigns.
  • Lead brand messaging and storytelling to differentiate our platform in the HR Tech landscape.
  • Maintain alignment between marketing efforts and sales, product, and executive leadership for a unified go-to-market strategy.
Demand Generation & Growth Marketing
  • Promote multi-channel demand generation programs to fuel pipeline growth and revenue acceleration across global locations.
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM, digital advertising, and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
  • Sustain a high-quality MQL-to-SQL pipeline by optimizing the marketing funnel from awareness to conversion.
Content & Thought Leadership
  • Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs to establish the company as a trusted authority in workforce solutions.
  • Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
  • Develop and execute conference, event, and sponsorship strategies to position the company at the forefront of HR Tech events.
Customer & Partner Marketing
  • Bolster customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
  • Develop co-marketing initiatives with VMS, MSP, and HR Tech ecosystem partners to expand market reach.
  • Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.
Analytics & Performance Optimization
  • Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
  • Leverage marketing automation, CRM, and analytics platforms to drive campaign effectiveness.
  • Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.

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