Digital Performance Marketing Strategist

1 month ago


Jaipur, Rajasthan, India Jaipur Rugs Full time

**Job Summary:**

We are seeking a skilled Digital Performance Marketing Strategist to join our team at Jaipur Rugs. The successful candidate will be responsible for designing and executing SEM campaigns on Google Ads and Facebook Ads Manager, with the aim of meeting and exceeding eCommerce sales targets.

**Responsibilities:**

  • Conduct advanced research on keywords, audience targeting, and competitive landscape to optimize campaign performance.
  • Utilize analytical tools to monitor campaign results, adjusting strategies based on data insights to maximize effectiveness and efficiency.
  • Work closely with the marketing and eCommerce teams to ensure seamless integration of SEM strategies with broader marketing objectives and eCommerce goals.
  • Stay updated with the latest trends and best practices in SEM, performance marketing, and the eCommerce industry to continually refine and improve campaign strategies.
  • Generate comprehensive reports on campaign performance, providing insights and recommendations to the marketing team and senior management.

**Requirements:**

  • A minimum of 3 years of experience in SEM specifically within the eCommerce sector, or 3-4 years of experience in performance marketing within an ad agency, with a proven ability to drive sales and achieve strong ROI.
  • Expertise in Google Ads and Facebook Ads Manager, along with proficiency in analytics platforms such as Google Analytics.

**Compensation Package:**

The estimated salary for this role is between $80,000 and $110,000 per annum, depending on experience. Additionally, the company offers a range of benefits, including health insurance, retirement savings plans, and opportunities for professional growth and development.



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