Digital Marketing Strategist

1 week ago


Jaipur, Rajasthan, India Utkarsh Classes Full time

Utkarsh Classes seeks a skilled Digital Marketing Strategist to drive our paid media strategy across website and app platforms. The ideal candidate will manage end-to-end paid marketing campaigns, generate high-quality leads, and ensure achievement of revenue and sales targets. You will work closely with various teams to optimize campaigns and set up conversion events that deliver maximum ROI.

We are looking for a Performance Marketing Specialist who can oversee all paid media channels (Google, Facebook, etc.) for the website and app to drive lead generation and meet sales targets. The successful candidate will design and execute performance marketing strategies tailored to business objectives and customer needs.

The Paid Media Manager will be responsible for continuously monitoring and improving campaign performance to maximize ROI and lower cost per acquisition (CPA). You will work closely with category managers, analytics, and product teams to align marketing strategies with business goals. A strong analytical mindset is essential for this role, as you will develop daily, weekly, and monthly performance reports, analyze trends, identify gaps, and implement data-driven improvements.

Responsibilities:

  • Paid Media Management: Oversee all paid media channels (Google, Facebook, etc.) for the website and app to drive lead generation and meet sales targets.
  • Marketing Strategy Development: Design and execute performance marketing strategies tailored to business objectives and customer needs.
  • Campaign Optimization: Continuously monitor and improve campaign performance to maximize ROI and lower cost per acquisition (CPA).
  • Collaboration: Work closely with category managers, analytics, and product teams to align marketing strategies with business goals.
  • Reporting & Analysis: Develop daily, weekly, and monthly performance reports, analyze trends, identify gaps, and implement data-driven improvements.

Requirements:

  • 3+ years of experience managing Google and Facebook Ads.
  • Experience in education, e-learning, or D2C app campaigns is a plus.
  • Proficiency with marketing tools like Google Analytics, Facebook Ads Manager, App Analytics platforms (Appsflyer, Firebase), and data visualization tools (Powerbi, Tableau).
  • Strong data analysis skills with the ability to optimize campaigns and make data-driven decisions.
  • Excellent verbal and written communication to articulate marketing strategies and recommendations clearly.
  • Adaptability: Thrive in a fast-paced, dynamic environment, adapting quickly to changing market trends.
  • Team Player: Work effectively across teams and support collaborative efforts for overall campaign success.

Benefits:

  • Estimated salary: ₹12,00,000 - ₹20,00,000 per annum.


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