Digital Website Performance Specialist

4 days ago

Bikaner, Rajasthan, India beBeeWebsite Full time ₹ 15,00,000 - ₹ 25,00,000
Websites Optimization Expert

About the Role:

We are seeking a highly skilled Websites Optimization Expert to join our marketing team. The successful candidate will be responsible for maintaining and updating custom-coded WordPress themes, collaborating with marketing teams, running site audits, conducting market research, and improving website performance.

Key Responsibilities:

  • Maintain and update custom-coded WordPress theme including template edits PHP updates and front-end adjustments.
  • Collaborate with marketing team members to publish and optimize new landing pages blog content and conversion assets.
  • Run regular site audits to identify UX issues page speed problems and outdated content.
  • Conduct market research propose ideas to improve conversion rates design and conduct A/B tests.
  • Monitor and improve site performance load times mobile optimization Core Web Vitals etc.
  • Manage and troubleshoot WordPress plugins theme functions and related code dependencies.
  • Set up and manage integrations e.g. HubSpot forms Google Tag Manager Google Analytics 4.
  • Track and report on website metrics and user behavior using GA4 Hotjar/Clarity Search Console or similar tools.
  • Maintain technical documentation of site architecture custom post types and plugin configurations.
  • Stay current on WordPress core updates security practices and modern development techniques.

Requirements:

  • 3+ years experience managing WordPress sites with custom themes not reliant on page builders.
  • Proficiency in HTML CSS and basic JavaScript for small enhancements or troubleshooting.
  • Solid understanding of PHP in a WordPress environment.
  • Working knowledge of GA4 Tag Manager Clarity and other analytics or performance tools.
  • Experience working with Advanced Custom Fields ACF custom post types and taxonomies.
  • Familiarity with version control and deployment workflows.
  • Working knowledge of CRO strategies and tools for testing and conversion tracking.
  • Strong grasp of SEO fundamentals responsive design and accessibility standards.
  • Meticulous attention to detail with a proactive problem-solving mindset.

Nice-to-Have Skills:

  • Experience with theme performance optimization minification caching lazy loading etc.
  • Familiarity with HubSpot forms and marketing automation tools.
  • Comfort working in staging environments and managing site deployments.

You will play a critical role in shaping our digital presence and driving conversions. You'll own the website stack work closely with design and content teams and have real influence over how our brand shows up online.

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