Digital Communications Specialist

6 days ago

Bikaner, Rajasthan, India beBeeEmailMarketing Full time ₹ 6,00,000 - ₹ 14,00,000
Email Marketing Specialist

We are seeking a skilled Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will be responsible for creating and executing email campaigns that drive engagement and conversion.

Key Responsibilities:

Website Management
  • Manage and maintain websites – update content, publish blogs, events, and multimedia, and introduce new features as needed.
  • Handle web hosting and domain management for existing and new projects.
  • Improve SEO rankings through regular audits, keyword optimization, and analytics tracking.
  • Ensure websites remain fast, user-friendly, and aligned with brand guidelines.
Email Campaign Management
  • Design, build, and execute campaigns via email marketing platforms.
  • Set up automated journeys and sequences (e.g. onboarding series, re-engagement flows, pledge follow-ups).
  • Draft and edit subject lines, preview text, and body copy in collaboration with content leads.
  • Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates.
Audience Segmentation & Analytics
  • Segment lists by interest, behavior, and engagement to ensure targeted outreach.
  • Maintain clean, updated supporter databases.
  • Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters.
  • Translate data insights into recommendations for improved engagement.
Deliverability & Technical Setup
  • Ensure compliance with email regulations (GDPR, CAN-SPAM).
  • Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices.

Required Qualifications:

  • Up to 2 years of relevant experience in email marketing or CRM communications, preferably in nonprofits or campaigns.
  • Demonstrated experience in website management, SEO optimization, and email marketing tools.
  • Proficiency with email marketing platforms, such as Mailchimp, Mailerlite, or ConvertKit.
  • Strong grasp of segmentation, automation, analytics, and deliverability best practices.
  • Ability to draft clear, compelling copy in collaboration with content creators.
  • Familiarity with Google Analytics and UTM tracking for conversions.
  • Knowledge of compliance standards and data privacy regulations.
  • Strong organizational skills, ability to work independently, and comfort with remote collaboration.

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