Lead Digital Marketing Strategist for EdTech

1 week ago


Mumbai, Maharashtra, India Impetus Solutions Full time
Job Description

We are seeking a highly skilled and experienced Digital Marketing Leader to join our team at Impetus Solutions. As an Asst. Vice President in our Digital Marketing department, you will be responsible for developing and implementing effective digital marketing strategies across all channels to drive business growth.

The ideal candidate will have a proven track record of success in managing teams, leading campaigns, and driving revenue growth through innovative digital marketing solutions. If you have a passion for digital marketing, experience in managing large-scale campaigns, and a strong understanding of the EdTech industry, we encourage you to apply for this exciting opportunity.

Responsibilities:

  • Campaign Planning and Management: Develop and implement comprehensive digital marketing strategies across SEO, SEM, Social Media, Email, SMS, and 3rd Party Channels to drive lead generation and revenue growth.
  • Team Leadership: Lead and manage a team of 25+ digital marketing professionals to achieve campaign goals and objectives.
  • Trend Analysis and Optimization: Continuously analyze campaign performance, identify areas for improvement, and optimize digital marketing spend and performance based on insights.
  • Collaboration and Communication: Collaborate with internal teams to create landing pages, optimize user experience, and communicate campaign plans and outcomes to the sales team for better target allotment.

Requirements:

  • Digital Marketing Expertise: Proven working experience in digital marketing search and social, with a strong understanding of conversion rates across various channels.
  • EdTech Industry Knowledge: Past relevant experience of working in education or edtech, with a solid knowledge of website analytics tools.
  • Leadership Experience: Prior experience in managing a team of more than 10 people or multiple agencies, with strong analytical skills and data-driven thinking.

About Us

Impetus Solutions is a dynamic and fast-paced organization that values innovation, creativity, and collaboration. We offer a competitive salary package, including a base salary of ₹1,500,000 per annum, along with opportunities for career growth and professional development.

Work Environment

We offer a collaborative and dynamic work environment, with a flexible schedule that includes alternate Saturdays off. Our office is located in Lower Parel, Mumbai, with occasional travel to the Andheri office. The ideal candidate should be willing to relocate to Mumbai, India, and possess a minimum of 10 years of experience in digital marketing leadership roles.



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