Pet Longevity Growth Strategist

2 weeks ago

Varanasi, Uttar Pradesh, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 10,00,000

Industry Overview

TailBlaze is spearheading India's first pet longevity movement, addressing the devastating impact of poor nutrition on pet health.

We offer shelf-stable fresh meals with 40-45% protein content, aiming to extend the lives of pets. Our proprietary FreshTail Technology eliminates the need for refrigeration, and our WhatsApp-First Commerce ensures easy and trusted ordering for India's 487 million+ WhatsApp users.

Key Role Description

This full-time remote role as a Performance Marketing and AI Growth Lead in the Founding Team requires developing and executing performance marketing strategies, utilizing AI tools to drive growth, and analyzing performance data to optimize campaigns.

The Lead will be responsible for budget management, collaborating with cross-functional teams, and staying updated with industry trends. Daily tasks include monitoring KPIs, conducting A/B testing, and managing ad platforms.

Necessary Skills

  • 2-4 years D2C/FMCG performance marketing experience
  • Expert-level Meta Ads, Google Ads, marketplace advertising
  • Advanced AI tool usage (ChatGPT, Heygen, Suno AI, Midjourney, etc.)
  • Growth hacking mentality with startup hustle
  • Experience in the pet care or nutrition industry is beneficial

What Sets This Opportunity Apart

  • Equity: Significant ESOPs in a fast-growing startup
  • Growth: Founding team member in a category-creating company
  • Learning: AI-first marketing mastery
  • Impact: Adding years to pets' lives through better nutrition
  • Location: Ahmedabad advantage - 40% lower cost of living vs Bangalore

Compensation Details

₹6,00,000 - ₹10,00,000 per year + ESOPs + Performance Bonuses

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