Strategic Social Media Planner

14 hours ago

Kozhikode, Kerala, India beBeeSpecialist Full time ₹ 8,00,000 - ₹ 13,00,000

Job Title: Social Media Specialist

Job Description:

The role of Social Media Specialist is pivotal in building and engaging audiences for a leading digital publisher. This individual will oversee social storytelling, content distribution, and adapt to local market conditions and culture. The ideal candidate should have an eye for powerful visuals, strong writing skills, and knowledge of analytical tools.

This person will be responsible for managing day-to-day posting, editing, and optimization of content on multiple social media platforms, master the editorial voice and tone, and execute best-in-class social storytelling. They will work closely with the global social storytelling team to ensure cohesive storytelling and seamlessly integrate with Content/Edit teams daily on story positioning.

Key Responsibilities:
  • Adapt and realise the globally guided social strategy locally based on local market conditions and culture
  • Manage day-to-day posting, editing, and optimisation of content on multiple social media platforms including Instagram, Facebook, and X
  • Master the editorial voice and tone which may be different between platforms
  • Select imagery, video, and visual content that engages audiences
  • Execute on best-in-class social storytelling, gathering assets from different teams
  • Work with the global social storytelling team to ensure the best storytelling for the Vogue India accounts
  • Seamlessly integrate with Content/Edit and guide teams daily on story positioning (for Facebook, Instagram, X, for example)
  • Create and foster communities on social platforms
  • Plan, design, and implement successful social strategies on cover reveals, tentpoles (such as Oscars, Met Gala) and global and local stories
  • Manage social swaps with internal Conde Nast brands, other Vogue teams, as well as external partners
  • Report on content performance and present social insights and best practices to various stakeholders
  • Adjust social strategy according to KPI pacing and report on any wins and losses
  • Brainstorm new ideas and plan rollout strategies for testing with the audience development team

Requirements:

  • 3+ years of social media experience, preferably with experience working for a digital publisher
  • Strong writing skills for captions, headlines, and visual storytelling
  • Proven ability in visual storytelling that drives engagement
  • Strong editorial judgement
  • Community management experience
  • Excellent organisational skills, focus, and attention to detail
  • An established ability to synthesise and communicate information quickly
  • Must complete an edit test (writing samples are a plus)
  • Experience with video editing and asset creation
  • Able to work outside standard working hours (occasional evenings and weekends)
  • Desirable: Experience of working cross-culturally. A second language is a plus.

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