Social Media Strategist

4 weeks ago

Kozhikode, Kerala, India Xylem Learning App Full time
Job Description

Roles and Responsibilities :

- Social Media Strategy Execution Develop and implement social media strategies aligned with overall marketing goals. Manage and grow presence across platforms: Instagram, YouTube, LinkedIn, Twitter/X, Facebook, and emerging channels (e.g., Threads, TikTok). Analyze and report on KPIs, audience behavior, and content performance.
- Content Script Writing Write clear, concise, and engaging scripts for educational videos, product explainers, and marketing campaigns. Collaborate with subject matter experts, curriculum developers, and video editors to ensure educational integrity and tone. Develop content calendars, social copy, blog snippets, captions, hashtags, and campaign messaging.
- Video Presentation Production Serve as the face or voice of the brand for educational, promotional, and social video content. Confidently present in front of the camera in a way that is engaging, informative, and brand-consistent. Work closely with the video production team to plan shoots, edit scripts, and maintain quality control. Assist in directing and ideating short-form video concepts (Reels, YouTube Shorts, Instagram Stories, TikTok).
- Collaboration Campaign Management Collaborate with marketing, product, and academic teams to align messaging and themes. Partner with influencers or educators when needed for co-branded content or takeovers. Stay updated with EdTech trends, social media best practices, and content formats.

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