Social Media and Performance Marketing Professional

3 days ago

Kozhikode, Kerala, India beBeeDigitalMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000

Job Title:

Executive Social Media & Performance Marketing

We are seeking a highly skilled and experienced Executive to manage our social media presence through impactful paid campaigns, blending creative management with data-driven performance marketing.

The ideal candidate will be passionate about social media, paid ads, and performance-driven growth in the education and finance space. They will have strong written and verbal communication skills in English and Hindi, as well as hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging.

Key Responsibilities:

  1. Social Media Management
  • Plan and execute monthly content calendars aligned with campaigns and business goals.
  • Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.
  • Publish daily content across Instagram, YouTube, Facebook, and other platforms.
  • Write compelling captions and CTAs to boost engagement and conversions.
  • Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).
  • Track and share user engagement insights with the team.
  1. Performance Marketing
  • Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
  • Monitor campaign KPIs such as CTR, CPL, ROAS, and support ongoing optimizations.
  • Execute A/B testing of creatives, ad copies, and landing pages.
  • Run retargeting campaigns and support funnel optimization.
  • Prepare and maintain weekly performance reports.
  1. Analytics & Growth
  • Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
  • Stay updated on social trends, platform algorithms, and ad marketing benchmarks.
  • Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.

Requirements:

  • 2-4 years of experience in Social Media & Performance Marketing (EdTech/Finance preferred).
  • Bachelor's degree in Marketing, Mass Communication, or equivalent.
  • Strong written and verbal communication skills in English and Hindi.

Preferred Skills:

  • Experience with YouTube Lives or webinars.
  • Knowledge of SEO for social content, hashtag strategies, and lead-gen via CTAs.
  • Interest in stock market/finance-related content.

About Us:

Our mission is to spread system-based financial education to every Indian household using the Stock Market. We believe that everyone deserves to grow financially using the Stock Market, and we're committed to making this vision a reality.

Our goal is to help individuals achieve their financial goals through effective investment strategies and knowledge sharing.

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