Demand Forecasting Analyst

23 hours ago

Erode, Tamil Nadu, India beBeeMarketingMixModeling Full time ₹ 1,00,00,000 - ₹ 1,50,00,000

Market Mix Modeling Specialist

We are seeking a highly analytical and experienced professional to join our team, specializing in Marketing Mix Modeling (MMM). In this role, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI.

Key Responsibilities:

  • Lead and manage day-to-day client data processing and project delivery in MMM engagements.
  • Apply econometric modeling techniques to assess the effectiveness of marketing and promotional campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Present findings through well-structured PowerPoint presentations tailored to client audiences.
  • Collaborate with cross-functional teams, including data scientists, consultants, and clients.
  • Perform R&D as needed to improve modeling accuracy or explore new techniques.
  • Automate repetitive tasks and data workflows using tools like VBA, R, or Python.
  • Support the development and implementation of advanced analytical frameworks and custom models.

Requirements:

  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modeling.
  • Strong understanding of econometric modeling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (VBA/R/Python) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive, can-do attitude.

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