
Senior Business Insights Professional
1 day ago
A skilled Data Analyst plays a pivotal role in transforming data into actionable insights that drive growth and strategic decision-making.
Responsibilities:
- Develop and maintain automated executive and team dashboards using Looker Studio, ensuring clarity, timeliness, and high-quality data.
- Collaborate with stakeholders to project traffic, conversion, and revenue; provide data-backed scenarios to support demand planning.
- Validate GA4/Shopify events and schema changes; ensure metric definitions and documentation are consistent and trustworthy.
- Engage in cross-functional collaboration: Work with Product, Marketing, Lifecycle/CRM, and Engineering teams to translate business questions into analysis and decisions.
Requirements:
- 5–7 years of experience in analytics (preferably eCommerce or consumer DTC), with proven impact on conversion and revenue.
- Expert SQL skills and comfort working in BigQuery (or similar cloud warehouses).
- Proficiency in Business Intelligence tools: Looker Studio, Tableau, or Power BI—able to design crisp, self-serve dashboards.
- GA4 expertise: Event modeling, custom dimensions, funnels, UTMs, exploration reports; ability to reconcile GA4 with platform data.
- Scripting for analysis/automation: Python or R for data wrangling, notebooks, and lightweight jobs.
Preferred Qualifications:
- Experience with Shopify, Recharge (subscriptions), and Klaviyo (lifecycle/CRM) datasets.
- Hands-on with marketing attribution (rules-based + data-driven), MMM, or causal inference techniques.
- Familiarity with GA4 analytics engineering tools; comfort reviewing tracking specs/GTM configurations.
- Exposure to AI/ML use cases (propensity scoring, next-best-offer, demand forecasting).
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